Our Story
Ranch kids don't slow down for summer. Mine certainly don't.
I'm a mom of two wild boys who have grown up with the land, the animals, and everything that comes with ranch life. But this brand is for every kid living that same story. It’s for the little cowboys and cowgirls who run just as fast, ride just as hard, and get just as muddy.
My boys spend their summer days in the saddle checking cows and their evenings at the ballpark. I needed something durable enough to handle summer ranch life. Flexible enough to ride comfortably. Quick-drying enough to go from checking cows in the pasture to a dip in the tank to baseball practice without skipping a beat. And bright enough — bold enough — that I could spot my kids across the pasture or in a busy pool without squinting.
I needed something that checked all the boxes, and when my search fell short, I built it.
Neon Buckaroo is swimwear designed for real kids — the little cowboys and cowgirls who go from pasture to pool to wherever the day takes them without ever slowing down. Bold neon colors that keep your kids visible and vibrant wherever summer leads. Western-inspired prints that reflect the life they actually live. And construction tough enough to handle whatever they put it through.
Because every ranch kid — boy or girl — deserves swimwear built for their world.
We're a small, family-rooted brand from the American West. Every piece is designed with real kids in mind — wild ones, tough ones, the kind that make you proud and exhausted all at once.
Welcome to the herd, buckaroos. 🤠
— Kelsea, Founder of Neon Buckaroo